CRAFTHOUSE PROJECT
Research Phase
Research for brand strategy is an integral part of the design process, and give insight into the direction the brand should go so that it can be effective.
In Crafthouse, our brand strategy was to be driven by William Morris’ quote — “without dignified creative human occupation people become disconnected from life”.
This page shows a summary of the research conducted for this project of current design trends in branding, the arts and crafts movement, local and international competitors as well as the insights developed.
Current Trends In Branding
This helps keep the brand relevant to the preferences of their clients and prospects.
Arts & Crafts Movement
This is specific to this brand project, which is rooted in the values of William Morris who was a major part of the arts and crafts movement.
Competitors
Researching competitors shows how an organisation can find their gap in the market and differentiate themselves effectively.
recommendations from research
Strategic Positioning
A summary of strategic positioning for Crafthouse as a business and brand after the research phase, reiterating the brief and what Crafthouse should focus on.
Creating a niche community craft space for all ages.
Bespoke Graphics – play with traditional mediums.
A focus on quality workshops and exhibitions with skilled artisan teachers.
Real, authentic & fresh, respecting what has gone before, grounded in history but not tied by it.
Warm and personal, like a club or guild, yet niche and sophisticated. Professional.
Physical location – situated in Fremantle in a historic building that can reflect the spirit of the brand and organisation.
Work With Us
Are you ready to get your creative hat on with me and make something special? If you think we might be a good fit or if you have any questions about working together on a project, please feel free to say hello here.
Contact Us
Studio
Hammond Park, WA 6164